Marketing Plan for a New Product

Current Market Situation Baba Buddy is a toy for little children aged three years and below. The toy is an innovative idea that was developed by Arnold Amacha who has worked in the cartoon industry for 20 years. The combined efforts of Arnold and his wife Mary Amacha have brought forth the entrepreneurial activities witnessed in Baba Buddy Industries. The toy is new in the market but it faces stiff competition from brands such as Telletubies, Barbie Toys, Brown Babies and Bunny Rabbits.Advertising We will write a custom essay sample on Marketing Plan for a New Product specifically for you for only $16.05 $11/page Learn More The latest statistics indicate that there are 2 million babies born every year in America and the age group below three years includes about 5 million kids. Baba Buddy is a toy that is too interesting for kids to share and so each child requires a personal product. From the design and practical use of the product, it will be understoo d why the developers perceive that each child have his or her own Baba Buddy toy. The market is however proliferated by toys meant for young children. Telletubies holds majority of the customers with 35% market share while Barbie Toys holds 20%, Brown Babies 15% and Bunny Rabbits 12%. The remaining 22% is shared between dozens of small scale toy manufacturers who target low income consumers. It will be of great importance that Baba Buddy positions itself well in the market so as to appeal to its customer segments using the appropriate marketing strategies. Market description The market of Baba Buddy consists of the expectant mothers and parents of children aged three years and below. This market is very large because there are many people who become expectant every year whether through planned or unplanned pregnancies. The aim of Baby Buddy is to provide young children with safe and educative toys which provide both entertainment and knowledge. The customer segments identified by Ba ba Buddy marketers include the following: high class customers who have a monthly income above 3000 USD, middle income earners earning between 1000-3000 USD and low income earners earning anything below 1000 USD. The targeted customer segment will include children between 12 and 24 years. Children below one year are not targeted because they require colorful and noisy toys which they can grab but those between 1 and 2 years can play with toys with informative details such as numbers and the alphabet. Product review The Baba Buddy toy will be designed in the shape of a sheep. It will have a flurry covering which will be white in color. The sheep will be the size of a pillow and it will have letters of the alphabet spelt on one side and the numbers 0-10 written boldly on the other.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Baba Buddy toy will have a tail which if twisted triggers a musical alarm which sings â€Å"Baba black sheep have you any wool, yes sir yes sir three black wool†¦Ã¢â‚¬  The neck of the sheep will also have a button which, if pressed, initiates the recitation of the alphabet and numbers 1 to 10. This musical theme will be intended on getting children to recite these syllables so as to assist them with pronunciation. This toy will be ideal for children aged between 12 and 24 months as they have the ability to comprehend their surroundings. Competitor review The toy market has been proliferated by competing products because children have always been there since the beginning of time. The toy industry began centuries ago since children have always had the need to play with items that are around them. In the US toy market, there are four major players who aggressively compete for market share. Telletubies which are the market leaders have the advantage of a strong brand because of their famous cartoon series which was aired all over the wo rld. The Telletubies Show captured children from all backgrounds and races and this was translated into sales through development of the Telletubies toys. Telletubies toys are highly priced because of their brand name and they are mostly bought by high class consumers. Barbie Toys, on the other hand, are slightly cheaper than Telletubies but are more available in the market as the strategy adopted by the producing company is the market penetration strategy. Brown Babies are commonly bought by parents who have rough kids. They are made from tough materials which last long and are harder to tear. The Bunny Rabbit toys have the shape of a bunny which resembles the Bugs Bunny, a character from Walt Disney. The shape of the famous bunny is what provides competitive advantage to this competitor. Channels and Logistics Review Baba Buddy will be distributed in retail stores such as Babies Us R and Toys Us R. These retailers are ideal because they are already established and have a ready mar ket for toys. Many parents are loyal customers of these stores and so Baba Buddy toys will get a ready audience if marketed in these stores. Stores like Walmart will also be convenient for the distribution purposes because they stock a wide range of toys. This will give Baba Buddy toys competitive advantage since they are unique in design and will be attractively packaged. When displayed together with other toys, Baba Buddy toys will stand out because of their sheepish shape and pillow size. Some shopping parents may even buy it in place of a teddy bear or ordinary pillow for their children. SWOT Analysis The SWOT Analysis is a powerful analytical tool that is useful in the assessment of the environment in which Baba Buddy operates in. It is a summary of strengths, weaknesses, opportunities and threats which exist in the internal and external business environments. These are assessed below.Advertising We will write a custom essay sample on Marketing Plan for a New Product speci fically for you for only $16.05 $11/page Learn More Strengths Baba Buddy toys have several advantages that prove to be strong points for their success in the market. With the price of $14 or between $13 and $15 depending on location, Baba Buddy toys are set to appeal to new parents and day care guardians who commonly go for cheap items. The strategy to use a low price so as to attract the greatest number of customers within a short time will enable the company to penetrate the market easily. The low price will also catch the attention of shoppers who will want to try out the new product which is good looking and affordable. Other than the attractive price, the design of Baba Buddy will also greatly appeal to many customers. The pillow size and the shape of a sheep will be something that parents will want their children to have. The design can also make some parents kill many birds with one stone since they will not have to buy teddy bears if they get this to y. Baba Buddy is developed by people who have been in the cartoon business for a long time. Arnold Amacha will be of much benefit to the team of professionals who manage the production and sale of the toy. His experience in the cartoon industry gives him great knowledge on how to handle and entertain children. It is this experience and skill that led to the innovativeness seen in the Baba Buddy toy. The marketing strategy adopted by the company will also give competitors a hard time to outdo Baba Buddy because the market is perfectly competitive. They may have to forego some portion of profits if they want to compete against the affordable prices of Baba Buddy toys. Weaknesses The market for Baba Buddy toy will be a new market for the product which is also fresh. Entry into a new market is not an easy task and this will provide great challenges for the marketing team. Since the product is also new, it will require a lot of convincing before potential customers are turned into actual customers. The new product will also lack customer loyalty within the first few months since it will be unknown and untested in the market. These factors will be disadvantageous to the marketing team who will have to come up with measures to overcome these barriers. Baba Buddy is a new brand and thus the market lacks brand awareness as far as the product is concerned. The Baba Buddy toy is also larger than the average toys in the market. Most toys are smaller in size as compared to Baba Buddy and so before customers get used to the large size, much time will have elapsed. Opportunities There are elements available in the toy market which Baba Buddy toys can benefit from. The toy market is getting larger since more and more parents are adopting technology and the modern ways of life. Toys were not traditionally bought by conservative parents. Conservatism is however decreasing as more parents are opening up to modern lifestyles and products. In this wave of change, Baba Buddy stands to gain from the increased openness and acceptability of toys.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As more parents become more modern, they will be more likely to buy toys and Baba Buddy can gain from this new set of customers. The global financial crisis has also made consumers weary of prices and budget conscious. They will in future not go after expensive luxury commodities such as toys. The competitors who sell at higher prices might suffer losses as customers go for cheaper toys such as Baba Buddy. Threats While opportunities increase the likelihood of prosperity for a product, threats are elements in the external environment which threaten the profitability of a product. Even though there are many competitors already in the toy market, this does not stop additional companies from entering the market. New products reach the store shelves everyday and children get more exposed to different types of toys. As the market continues to grow, so does the rate of proliferation of toys. There is also increased importation of toys from China which offers cheap products. These toys wil l threaten the profitability of Baba Buddy since their prices will be as competitive as our product. Increased competition might force Baba Buddy to consider lowering the price further yet the set price is already very low and almost at the break-even level. Aggressive marketing will be required to overcome these set of challenges identified in the external environment. This essay on Marketing Plan for a New Product was written and submitted by user Shaun Peck to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Animal and Human Research Ethics Paper

Animal and Human Research Ethics Paper Free Online Research Papers In any aspect of life, the well being of oneself comes before any other considerations. With in mind, medicine has a very similar view. The health and prosperity of the human race comes before any other considerations. This brings about the grounds for the practice of nonhuman animal testing. With this, professional and ethical issues are raised and must be explored in order for a conclusive answer to be given. The statement that â€Å"animals have rights† is one that very few people will disagree with. There are those, however, who see animal cruelty as a form of entertainment. The ethical question then arises asks whether the â€Å"cruelty† against an animal can be benefited for humans or should humans benefit from themselves. It is evident that the human race is at the pinnacle of creation as they have achieved progressive heights that cannot be matched by any other species. Unfortunately, animal research has been a fundamental part of their continued progress. Since Aristotle, animals have been used utilized for the benefit of humans. The question of why this has occurred for some time is because they had no other alternative than direct human testing. Man has come a long way and must find seek other testing techniques that are advanced in order to eliminate this harmful practice. One possibility is from Professor Joordens in which he indicates that humans should test on humans who have the desired disease. This would bring about greater thought as experiments would encompass a greater meaning to them. Medical research done on humans is a delicate process. There are many skeptics who believe that human testing should be prohibited as human life is considered more valuable than the life of animals. From a biological standpoint, it is said that all life is stemmed from a common ancestor. What then is the difference between the experiments of a human and an animal as treating animals differently would make them subhuman – no rights, feeling of pleasure and pain. (You may want to rephrase this sentence) This subhuman difference causes negative effects as some drugs that are safe on animals may potentially not be safe on humans and vice versa. Thus, it is apparent that testing on animals is erratic which is why promotion of human testing should be carried out. Furthermore, animals have rights! Every day, laboratory animals are exploited and are enduring suffer for the benefit of testing and research. How is it that a person can be charged for neglecting and not feeding their pet while companies can torture and kill millions of animals every year and no consequence is donned upon them? Thus, animals are deprived of their dignity. When a human imposes its life on an animal, they have taken over that life have become its jury, judge and executioner. Animals have no say which is why human testing should be implemented. Humans voluntarily submit to an experiment with the acknowledgment that something potentially can go wrong. According to Professor Joordens’, his opinion piece says that human based exponents are much more accurate even though progress may slow down. It occurs as scientists will spend more time planning the experiment through as they are dealing with a human. The speed of progress is only relative as it is compared to the past. Over time, man will become accustomed to it and will find the true benefit of human rather than animal testing. Consequently, animal research is an immoral practice that must be reduced and abolished whenever possible. The cruelty performed among animals may be beneficial but it is certainly not ethical. The development to the extensive application of substitutes to animal experimentation will persistently gain momentum as people become more aware about the problem. However, for now, all one can do is try to reduce the number of animals harmed. Research Papers on Animal and Human Research Ethics PaperGenetic EngineeringStandardized TestingResearch Process Part OneInfluences of Socio-Economic Status of Married MalesThe Spring and AutumnCapital PunishmentArguments for Physician-Assisted Suicide (PAS)Effects of Television Violence on ChildrenPETSTEL analysis of IndiaOpen Architechture a white paper

Brooklyn (Colm Toibin) Essay

Cultural context reveals the world of the text. It shows us how the world impinges upon the lives of the characters. The novel I have studied is Brooklyn by Colm Toibin. Throughout the text we see many examples of the values of society. The position of women, men and family intrinsically establish the central characters in a specific position. The text has a dual setting between the 1950’s Catholic Ireland and the post world war two world of Brooklyn, America. The two locations help to expose the contrasting values and attitudes of the characters in their world. The role of women in society is vital for my understanding of the cultural context. It is predominantly stereotypical for the time. In both locations, women are subservient, with frequent families being patriarchal. In both locations, a woman’s main desire was ultimately to be married to a wealthy man. This is seen when Nancy and George are in a relationship. Many people respect Nancy at this time because George is from a high class of people, and this is considered to be an achievement for Nancy. At a later date, Nancy marries George and she becomes a well-valued and admired person in society. This is a contrast to Brooklyn, where, often women become educated before starting a family. Eilis’ career opportunities increase while she is in Brooklyn, as she aspires to be an accountant, rather then just a bookkeeper. A main value of women in society was their appearance. We see this in the lengthy preparation for the dances. It plays an important social role in meeting potential husbands. The behavior and values of women at the time is extremely important for the cultural context. Women were expected to adhere to certain moral values. This can be seen in both Ireland and Brooklyn at the dances. In Brooklyn, Eilis dances with Tony and knows she cannot dance with another boy after this. This shows us the attitudes towards women at this time. However, this attitude is felt much stronger in Ireland than Brooklyn. We can see this with Ms. Fortini. She reflects a contrasting attitude, being more independent and modern then the rest of the characters. A key moment in the text, which shows the values women have in society, would be when Ms. Kehoe locks the basement gate of her house. She  does this because she does not approve of the way Eilis acts with Tony. This is a prime example of how women are expected to behave in society. This example is intrinsically linked with the encroaching power of the Catholic Church and the way it shapes the values and attitudes of the characters in the novel. The power of the Catholic Church is clearly evident in the novel. It helps shape the attitudes most of the characters have. The power and influence of Father Flood is distinct throughout the novel. His values of the Church are thou rally respected and admired by everyone in the community. He holds substantial power in both Ireland and Brooklyn, convincing Eilis’ mam to allow her to go to Brooklyn, and getting Eilis a job and a place to stay once she arrived there. In Brooklyn, we see many people know Father Flood, as he was able to get Eilis a place in college, to help further her career. The church also has a controlling aspect on the characters moral values. This is seen with Eilis and Ms. Kehoe’s view on relationships and sex. Their attitude towards relationships are shaped around the beliefs of the Church, an example of this is when Eilis asks Tony to go to confession with her, as she sees sex before marriage as a sin. Ms. Kehoe realizes Tony has been in Eilis’ room soon after this, so she locks the gate to stop this from happening again. In my opinion, the Catholic Church has a substantial influence on Ms. Kehoe compared to Eilis because Eilis marries Tony, but cheats on him in Ireland with Jim. This is against Catholic Church’s teachings but that does not seem to influence Eilis in any way. In the end, she decides to go back to Tony. This might be because she realizes she has sinned, and because of the influence of the Church on her values, she cannot divorce Tony, she has to accept her life in Brooklyn instead. Power is an extremely important factor in the cultural context of 1950’s Ireland and Brooklyn. The power structure in society is the Catholic Church. It helps shape the values of the characters, as many of them live their lives by the Church’s beliefs. Eilis’ mother is an example of this, as she hardly knows Father Flood but immediately trusts him because he is a member of the Catholic Church. He has the power in society and the characters look up to him for guidance. Another position of power seems to be held by those with money. Throughout the book it seems to be an important factor, more so in Ireland then Brooklyn. People with money were treated superior to others, and a woman’s goal was to sustain a wealthy man. Those with money occupy certain positions of class. This can be seen in both societies. It was a very class structured society, with the Church and people with money at the top. Our first example of this is when Eilis and Nancy are at the dance, and Eilis realizes Jim does not want anything to do with her as she and Nancy were from a lower class. He refuses to dance with Eilis and ignores her for the rest of the night. Power was a major influence on marriage, as women were respected a considerable amount more if they married someone with power. Their view was that if they married someone with power, they had achieved a large goal in their life. The influence of power in 1950’s Ireland and Brooklyn shaped the values and attitudes of the characters. Undoubtedly the personal freedom of Eilis and many other characters is affected by the world in which she resides. In Ireland, Eilis’ freedom is largely restricted because she is a woman. She is expected to marry and start a family, and there is no emphasis on her education. She has very little freedom as a teenager; an example of this is when she goes to the dance. Because of the society she lives in, she is expected to dance with only one boy for the whole night; this does not give her any freedom to do otherwise. Many of her decisions in Ireland are forced ones, such as when she went to work with Ms. Kelly. Ms. Kelly assumed Eilis would want to work for her, and did not give Eilis the chance to say no. She did not treat Eilis with respect but Eilis still had to keep working for her. This is greatly contrasted with her life in Brooklyn. Eilis had a large amount of personal freedom in Brooklyn, allowing her to explore the town she lives in. Her decisions were taken solely by herself, unlike in Ireland. She was able to decide if she wanted to further her career in college, whereas in Ireland she would have been expected to become a bookkeeper, but never an accountant. She also had freedom where she worked, with the employees and her boss treating her with respect, this contrasts with Ms. Kelly’s shop in Ireland. She was given opportunities to advance in her role as a sale assistant in the shop in Brooklyn, unlike Ireland where she would always be selling things in Ms. Kelly’s shop. Ultimately, Eilis is affected by the cultural context. It impinges upon her world. This is greatly seen in her last decision in the book, to accept her life in America with Tony. In modern day Ireland and Brooklyn, she would have been free to get a divorce and stay with Jim, but because at the time she was greatly influenced by the Catholic Church and her role in society, this option was not available for her. We discover at the end of the novel Eilis is a conformist, as she allows her values and attitudes to be shaped by 1950’s Ireland and Brooklyn. Overall, my understanding of cultural context is that it is the world of the text. In my opinion, the characters in Brooklyn accept the world in which they live in, and allow their values to be shaped by the time and place. Throughout the book we see the characters being influenced by the role of women, the Catholic Church and the people with power in their society.a

IS628 Real-time Business intelligence at continental airlines Case Study

IS628 Real-time Business intelligence at continental airlines - Case Study Example Based on the data collected by its active data warehousing program, the management team of Continental conducts a process meeting every day to discuss about the company’s progress. There exists a strong believe among the management team members that, a thing which cannot be measured, can never be managed. Therefore in order to keep in track with the experiences of their customers using the airlines, the management team members were solely dependent on the active data warehousing program. The company’s performance was analyzed by several factors such as their customer’s satisfaction regarding flight arrival and departure times, handling of baggage, and many more. Other areas were Continental Airlines used active data warehousing are airline security, operations of flight, revenue accounting and management, fraud detection, and others. In addition to traditional ways of using active data warehousing, Continental airlines used it differently for reconstructing their goals and making their airlines the most favorite choice for their customers. They made use of active data warehousing to the maximum possible extent to gain information regarding their customer’s experience as well as the company’s performance based on its implementation. The information gathered using the real-time warehousing program was interpreted in such a way that it helped the management team of Continental to make necessary changes to improve the experience of their customers and alter their entire business to match with the needs of their customers. Continental Airlines was once at the verge of bankruptcy but achieved a turnaround after implementing some optimal strategies. Continental revolutionized its functioning by adopting strategies relevant to Business Intelligence. ‘Go Forward’ was the earliest plan adopted by Continental for revolutionizing itself. The

Temporary files Research Paper Example | Topics and Well Written Essays - 500 words

Temporary files - Research Paper Example Thus, erasing these files from the system is able to create tons of problems to our PC. In this scenario, the diversity is fact about the temporary files which are utilized to keep data which is presently utilized by plenty of programs, otherwise information to be exchanged by programs or by the OS platform. Additionally, the moment a computer program is working with data; it can create various temporary files. In this scenario application has the potential to make use of these temporary files while execution, as well as once the execution of a particular application is stopped; it must remove its temporary files subsequently. In addition, the increasing volume of temporary files inside our computer system gets room from our computer hard disk and consequently decelerates our system performance and capabilities. Since our computer hard drive has plenty of temporary files, every file is divided over a single portion. This division will surely enable our hard disk inconsistent/fragment ed; as a result of that computer hard drive will take extra time to find out the location of the files before reading a particular portion of hard disk. Therefore, this will certainly reduce the speed of our computer (FixMyComputerErrors, 2011; Beal, 2010).

Vaccinations: A Clear Benefit Essay -- essays research papers

A clear definition of a vaccination is, â€Å"the generic term for immunization procedures. Immunization is a procedure whereby living or nonliving materials are introduced into the body†¦:† (Nosal, 1999) The concept that people who survive an infectious disease do not get the same disease again is the basis for the administering of vaccinations. Vaccines are normally given to healthy individuals for the prevention of diseases. Vaccines work by using a human host to provide a stimulus to the immune system. Immunization is used for viral and bacterial diseases. Rappuolli reports and predicts, â€Å"Vaccines will not only be used to prevent infections, but also to cure chronic infectious diseases, tumors, diseases and allergies.† (1999) Even though there are risks involved with being vaccinated, there is no doubt that vaccines have been the most effective means of combating deadly infectious diseases throughout the twentieth century. Vaccinations were developed or discovered in 1796 when Edward Jenner, a doctor in England, noted that the farmers infected with materials from cows did not develop small pox, but instead were immune to the disease. Today, vaccinations are available for a variety of life threatening or life altering diseases such as; smallpox, rabies, salmonella, tuberculosis, diphtheria, yellow fever, tetanus, pertussis, polio, influenza, cholera, measles, mumps, rubella, meningococcus, tick-borne encephalitis, pneumococcus, hepatitis B, hepatitis A, varicella, lyme disease, and rotavirus. Vaccines are more commonly given to infants today to immunize early. Already there are more vaccines in development for infectious diseases such as cancer, hepatitis C, papillomavirus, and helicobacter pylori. With these vaccines, tumors will be dramatically decreased. So instead of regarding vaccinations as a painful childhood experience, they should be perceived as tools used in the prevention and cure of disease s. Therefore, the hazards of vaccinations have to be weighed against the benefits of immunization. Immunization has lowered the reported cases of diphtheria, pertussis, tetanus, (DPT), measles, mumps, rubella, (MMR), tuberculosis, and meningitis. A notable decrease in the number of cases of measles, hepatitis B, and polio were noticed after vaccinations started being administered. The hepatitis B vaccine was introduced in 1989. Before the vaccine was availabl... ...2, 2005, from Info Track database. Makela, J., Nuorti, P., Peltola, H. (2002). Neurologic disorders after measles-mumps-rubella Vaccination. 110 (5), 957-972. Retrieved March 12, 2005 from Info Trac database. Nossal, Gustav (July 1999) Vaccination. In: Nature Encyclopedia of Life Sciences. London: Nature Publishing Group. http://www/els.net [doi:10.1038/npg.els.0000489] Rappuoli, Rino (August 1999) Vaccinations of Humans. In: Nature Encyclopedia of Life Sciences. London: Nature Publishing Group. http:www.els.net [doi:10.1038/npg.els.0000961] Richards, S. (2004). An update on childhood vaccinations. Primary Health Care, 14(10), 22-25. Retrieved March 12, 2005, from Info Traci database. US nurses oppose smallpox vaccinations (2003). Australian Nursing Journal, 10(8), 13. Retrieved March 12, 2005, from Info Trac database. Zepf, B. (2005) Do childhood vaccinations cause type 1 diabetes? American Family Physician, 71 (3), 583. Retrieved March 12, 2005 from Info Trac database. Zimmerman, R. (2000). Child vaccination, part 1:routine vaccinations. Journal of Family Practice, 49,(9), 22-33. Retrieved March 12, 2005, from EBSCOhost database.

AP U.S History Essay

When one reviews American History from 1785-1850, it can be concluded that, â€Å"Americans never learned to add without also dividing†. This is referring to America’s inability to have more land without also having the land divided into sections, whether it be north and south or east and west. For example when the Louisiana Purchase was made, yes it added more land to the U.S, but it also made it so there was another territory that was different than the rest of America. The Missouri Compromise can be an example as well, when they applied to become a state, it was being considered however James Tallmadge Jr. introduced an amendment that created a rift being those who were pro slavery and against it. When you look at American history between 1785-1850, it can be said that America can never add without dividing; this statement is correct in saying that and it can be backed up with the effects of the Louisiana Purchase and the Missouri Compromise, which included divisions of the ideas and people, as examples. You can use the Louisiana Purchase to support the argument because, when it was made, although it added more land to the U.S, it also made it so there was another territory that was different than the rest of America as an after effect. When this purchase was finalized it meant more land for the Americas but unfortunately more division within America. Most cities involved in this purchase, like New Orleans can be used as example. In New Orleans, the population was mostly French or Spanish speakers but the rest of the country spoke English. It was also a Catholic city that was engulfed in a country of Protestants, and even furthermore, the ideas of these people about things like race and sexuality differed than those of the rest of the countries. All of these are examples of how cities involved in the Louisiana Purchase differed from the rest of America and supports that even though it was extra land for America it was also divided by the differences it had with America that kept it separate from America. The Missouri Compromise can be used as an example because when it was made, an amendment was also introduced which required slaves to be freed and not added. This amendment caused an uproar within the southern representatives and senators who were  pro slavery. Which further divided the ideas of slavery, whether it be for or against it. Like the Louisiana Purchase, the Missouri Compromise also shows how America can never add without dividing, because, when Missouri was gained as a state it was also introduced that slavery not be permitted there. This divided those who were in favor of it and those who were against it. Which is an example of America always adding but also dividing. When one reviews American History from 1785-1850, it can be concluded that, â€Å"Americans never learned to add without also dividing†. This is referring to America’s inability to have more land without also having the land divided into sections, whether it be north and south or east and west or pro and against. When you look at American history between 1785-1850, it can be said that America can never add without dividing; this statement is correct in saying that and it can be backed up with the effects of the Louisiana Purchase and the Missouri Compromise, which included divisions of the ideas and people, as examples. When the Louisiana Purchase is an example that supports this because land was acquired but divisions was made between them and the rest of America keeping it from being on country under one idea. The Missouri Compromise can be an example as well because when acquired as a state, Tallmadge Jr. introduced an amendment that created a rift being those who we re pro slavery and against it.